To manage your web store you'll be using the
administration module called BackOffice.
BackOffice allows you to manage every aspect of
your online store via a user friendly, browser-based
interface. When you are using the BackOffice, you are
actually modifying in real-time how your store
operates. All settings configured in the BackOffice
are immediately reflected on your store (e.g. adding a
new product, changing a price, etc.).