Royal Health Care
Industry: Health Care
Royal Health Care is a management services organization (MSO)
serving the healthcare industry. Royal is a leading provider
of health plan services such as customer service, claims
processing, clinical services, premium billing, and
enrollment processing. The company serves
health plans of all sizes including start-ups and large
Royal Health Care needed to redesign and upgrade its web
site to create a whole new image of the company. The main
objective was to improve both the information depth and the
visual design to make it more attractive and easy to use.
online brand awareness
- To reflect the company's slogan "Make your move!" the
web site design features the chess - related theme
with chess boards pieces serving as navigation buttons.
- A new color scheme introduced to differentiate between
- A Flash Intro was developed to communicate to visitors
company's strengths and advantages and create the
right first impression to prospective customers.