Case Studies
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Client:
Royal Health Care
Industry: Health Care |
Client Information:
Royal Health Care is a management services organization (MSO)
serving the healthcare industry. Royal is a leading provider
of health plan services such as customer service, claims
processing, clinical services, premium billing, and
enrollment processing. The company serves
health plans of all sizes including start-ups and large
national HMOs.
Project Overview:
Royal Health Care needed to redesign and upgrade its web
site to create a whole new image of the company. The main
objective was to improve both the information depth and the
visual design to make it more attractive and easy to use.
Goals:
 Build
online brand awareness
Enhance
user experience
Improve
site navigation |
Enhance
E-marketing Efforts
Increase
conversions
Generate
more leads |
Solution:
- To reflect the company's slogan "Make your move!" the
web site design features the chess - related theme
with chess boards pieces serving as navigation buttons.
- A new color scheme introduced to differentiate between
various sections.
- A Flash Intro was developed to communicate to visitors
company's strengths and advantages and create the
right first impression to prospective customers.
Project Specifications:
click here»
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